
Citroen Mehari Plage Yellow Norev 1:18

About the Citroen Mehari Plage Yellow Norev 1:18
TL;DR: Norev's 1:18 diecast Citroen Mehari Plage in yellow reproduces the 1983 plastic-bodied beach car, doors opening onto a simplified cabin. A cheerful, distinctly French open-top model built for character rather than performance.
The Mehari never tried to be sophisticated, and that honesty is exactly why it earned lasting affection among French drivers who wanted something rugged and cheerful rather than refined.
Diecast Weight Behind a Plastic-Bodied Original
Norev casts the Mehari in metal diecast even though the full-size original used ABS plastic body panels, and that gives the model a satisfying weight that contrasts with its lightweight, almost toy-like real-world shape. The doors open onto a stripped-down cabin, simple bench-style seating and an uncluttered dashboard reflecting the beach car's utilitarian brief. The bright yellow paint sits evenly across the Mehari's flat panels, and Norev's tooling keeps the shape's simple geometry crisp, a design that in some ways plays to diecast's strengths since there are few complex curves to distort.
The Mehari's Place in French Automotive Life
Built from 1968 into the early 1980s on a 2CV-derived chassis, the Mehari became a fixture at French beaches, farms, and campsites, prized for its light weight, rust resistance, and easy-to-clean plastic body. The Plage naming and bright color choices reflected its holiday-car identity directly, marketed toward buyers who wanted a fun second vehicle rather than daily transportation. That specific purpose, unpretentious and purely functional, gives the Mehari a personality few other cars from the period can match.
A Playful Counterpoint on the Shelf
This Mehari works best as visual contrast on a shelf otherwise dominated by sedans, sports coupes, or racing liveries, its bright color and simple shape offering a lighthearted break in an otherwise serious display. It pairs naturally with the Mehari Azur in white, letting a collector show two distinct color and trim treatments of the same unusual model side by side. Its compact footprint also makes it easy to slot into a crowded shelf without competing for space against larger pieces.















