10% discount on your first order — create a free account

Create Account
✓ 14-day returns ✓ Hand-checked before shipping ✓ Secure checkout
Account

Ford Pick Up Michelin Solido 1:18

Sold out
Ford Pick Up Michelin Solido 1:18 8024 Diecast
1 / 8
Solido's 1:18 diecast 1934 Ford Pickup wears Michelin's promotional livery, documenting a genuine piece of prewar tire-brand marketing history. Opening tailgate and period-correct graphics suit a commercial-vehicle or advertising-history display.
Ford Pick Up Michelin Solido 1:18
Current price: 56.00 €
Sold out

This model is currently sold out. Enter your email and we'll let you know when it's back in stock.

Browse Ford models
Pay securely with
Shipping to United States (US) Worldwide delivery
Prices exclude VAT No hidden costs
Shipping from 18.00 € Tracked & insured
Pay in EUR € Local currency
Specifications
Brand
Ford
Manufacturer
Solido
Scale
1:18
Material
Diecast
Model Condition
Used Model
SKU
8024
100% authentic Direct from manufacturers
5-layer carton Foam-filled interior
Easy returns 14 days, no questions asked
Secure payment 256-bit SSL encryption

About the Ford Pick Up Michelin Solido 1:18

TL;DR: Solido's 1:18 diecast 1934 Ford Pickup wears Michelin's promotional livery, a genuine piece of prewar tire-brand marketing carried on one of the era's simplest, most practical commercial vehicles. Opening tailgate and period-correct graphics document how brands used everyday delivery trucks as rolling advertisements.

Michelin didn't need a flashy vehicle to advertise its tires, just a practical Ford pickup and a coat of paint carrying its instantly recognizable branding.

A Practical Truck as a Rolling Advertisement

Ford's pickups of the early 1930s were built for straightforward utility rather than any styling ambition, simple, boxy trucks with a separate cargo bed and minimal ornamentation, exactly the kind of no-nonsense platform that made sense for a company wanting a genuinely affordable promotional vehicle. Michelin, already a globally established tire manufacturer by this period, used liveried delivery and service trucks like this one as rolling advertisements, a marketing approach that put the brand's name in front of everyday customers on ordinary streets rather than relying solely on print advertising. That combination, a purely functional truck carrying deliberately branded livery, documents an entire category of prewar commercial marketing history that rarely gets the same collecting attention as passenger cars or race cars. The pickup's simple mechanical layout and rugged construction reflected the genuine working demands placed on commercial vehicles of this era, built to last rather than impress.

Solido's Diecast Reproduction

Solido reproduces this Ford Pickup with an opening tailgate, giving access to the cargo bed the real truck depended on for its working purpose, and Michelin's branding is applied with genuine attention to the tire company's period graphics rather than a simplified modern logo treatment. The body's simple, boxy proportions are reproduced honestly, without unnecessary embellishment, matching the truck's own unpretentious original character. Solido has built a long-standing catalog of exactly this kind of promotional and commercial vehicle subject, a niche that rewards collectors interested in advertising and commercial history alongside conventional automotive collecting.

A Different Kind of Collecting Angle

This pickup suits a promotional-vehicle or prewar commercial-history display, offering a genuinely different collecting angle than passenger cars, and it pairs naturally with other branded delivery-vehicle reproductions from the same era.

From the same collection

Collectors also bought

Browse all 1:18

10% off your first order

Create a free account and claim 10% off your first order — from hundreds of collectible 1:18, 1:43 and 1:12 models by Porsche, Mercedes-Benz, BMW and more.

Create free account Browse the collection
Collectible 1:18 model cars by Porsche, Mercedes-Benz and BMW — Models118 first-order offer
0